More Than Half of Google Searches Are on Mobile. Is Your Site Prepared?

For the first time, Google has announced that it’s now seeing more search activity on mobile than desktop computers worldwide, according to Search Engine Land editor Danny Sullivan.

That might sound crazy (or perhaps not, if you’re one of the many people addicted to their iPhones), but it reflects what Jim has been saying for years: The time for mobile is now two or three years ago.

If you’re not quite on board yet, maybe this latest news and these words from Jim’s post Mobile’s Not Optional Anymore will help:

“In reality, you can still live in a non-mobile world as a ticket seller, but every day that goes by without your getting better at mobile is another day of ‘technical debt’ that you’ll have to make up later. …

You can probably force your current users to stay with you on the desktop for a while yet, but eventually, new users and the bulk of existing user behavior will move to mobile.

And if you’re not ready, or if you’re substandard, you basically just stop existing. That’s not good.”

If you’re looking for ways to make your site more mobile-friendly, check out these links:

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