More Exposure Equals More Seats Filled

• DATE: January 30, 2014
• POSTED BY: Jim McCarthy
• CATEGORY: Marketing

My point: NBC’s “The Sound of Music Live!” made more — not less — people interested in seeing the show live. Photo Credit: Will Hart/NBC

This is just basically me clicking “like” on Lyn Gardner’s thoughts about broadcasts not threatening the value of live theater (and I would add, of other live performance). Read it.

Exposure to something compelling leads to more interest, not less. Obscurity is the enemy, not availability. Learn it, live it.