Monty Python to Broadcast its Last Show

monty_python_and_the_holy_grail_59205-1600x1200In July, the legendary comedy troupe will provide another hint to the live entertainment industry about what the future could look like by broadcasting The Last Night of Monty Python from the O2 Arena in London to theaters all around the world.

If you are still wondering whether the business model-broadening powers of live broadcast aren’t real, here’s the key piece of the article I just linked:

“Originally, members John Cleese, Terry Gilliam, Eric Idle, Michael Palin, and Terry Jones had intended to do just a pair of live shows in the UK for a final reunion — their first live shows since 1980 — but when tickets sold out in just 44 seconds, the group realized that there was a larger opportunity. They bumped the number to 10 shows, beginning July 1st and running through July 20th at London’s O2 Arena. That very last performance is the one that will be broadcast to theaters in other countries, including but not limited to the United States, Russia, Australia, Sweden, and Poland.”

So let’s evaluate this: demand was so high, they multiplied the number of planned shows by five. Fair enough. Then, realizing that there was still more potential for getting the content to more people, they multiplied the reach of the last show by 1500. That’s even better than the 150x multiplier the NT got with War Horse.

Live show broadcasting has been like a slow moving train headed right in your direction: you can see and hear it coming from a long way off and there’s really just one way it can go. The question is only will you be on it when it comes or will you still be standing on the tracks?

 

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