#MondayMotivation: You Know the “Rule of 7,” Right?
Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Do You Follow the Marketer’s Rule of 7?
The “Rule of 7” is the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, and that little invention, the internet.
So what’s the new “rule of” number? I’ve heard some say 8, 6, 7, 5, 3 and oh, 9. No one really knows definitively what that magic number is. BUT, I know we can all agree that once just isn’t going to cut it.
We’ve been thinking about this concept, a lot. We’ve had our partners ask us often over the years how they can get more views and impressions with Goldstar. And so we made it happen.
Our new marketing tool, Boost, makes it easy to get those impressions. Boost puts you in Goldstar emails you wouldn’t have otherwise been in, and bumps up your position in those emails. When you run a Boost campaign over several days, you get your event seen by our most engaged members multiple times (maybe hitting that magic number?).
Now some of you might be saying, “Oh, but, I’ve gotta get those uniques!” …
Check out the rest of Jim’s post: Do You Follow the Marketer’s Rule of 7?