#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares.

Here’s a joke for you: What’s the difference between ignorance and apathy?

I don’t know, and I don’t care.

No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them.

That reminded me of something I say to entrepreneurs and would-be entrepreneurs all the time: If you work from the assumption that no one knows or cares about your product or service, your marketing can’t go too far wrong.

You should assume that you have to earn awareness and preference all the time, over and over again. In live entertainment, I often see venues obsess about the idea that “people” might see what they do with pricing and content and make sweeping and permanent judgments about them. In fact, the bigger problem, by 10 or 100 times, is that not enough people are thinking about them or their shows in the first place. …

Check out the rest of Jim’s post: No One Knows and No One Cares.

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