#MondayMotivation: What Does It Mean to Go Fast?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Clock Time vs. Calendar Time.

What does it mean to go fast? To get things done quickly? To be productive with time?

Does it mean moving through your tasks with Benny Hill-like speed?

Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do?

In the context of a business project with a projected length of weeks or months, it shouldn’t mean these things, but I think that sometimes people get confused. Specifically, they confuse Clock Time for Calendar Time.

Let’s say that a team is used to delivering, for example, new advertising creative in six weeks, but for different reasons, they’re asked to do it in four. That’s a much shorter timeline, but what does it really affect?

I’ve seen teams in similar situations reduce the length of the project planning meetings from, say, 90 minutes to 30 minutes, or to no meeting at all on the grounds that they have less time to do that project. But does this help? …

Check out the rest of Jim’s post: Clock Time vs. Calendar Time.

Read More:

Sign Up for Emails