#MondayMotivation: We’re Handing Off the Torch of Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Most Important Thing in the World for Marketers to Understand.

On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or so are up for grabs right now.

The reason for this is that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation Known as Gen Y or Millennials). This isn’t merely numbers. It’s about what kind of assumptions and norms will dominate a culture. My point is simple: We are now already in a Gen Y world. Boomers still (for just a couple more years) outnumber the Gen Y, but morally and in terms of cultural strength, the battle’s over. The default position of our culture on any issue is the default position on that issue for Gen Y. Since the ’60s, it’s the been the Boomers in charge. …

Check out the rest of Jim’s post: The Most Important Thing in the World for Marketers to Understand.

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