#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone.

Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years.

Compared to desktop computers, mobile is relatively new, and as a result, those adopting it first tended to be younger than those adopting it later. But at this stage, we are not at the beginning of the adoption curve for smartphones. We’re much nearer the end (where everyone has one) than the beginning (where nobody has one).

According to Pew Research Center, 95% of Americans own a mobile phone and 77% of those are smartphones. In other words, even the late adopters have adopted for the most part at this point.

The mobile revolution is over and smartphones won.

So what’s the connection between younger demographics and good mobile technology? …

Check out the rest of Jim’s post: Mobile Gets You Everyone.

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