#MondayMotivation: Live Is the Revenue Workhorse

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don’t Get Cocky).

I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well, ever.

Photo Credit: Vishnu R Nair via Unsplash

So live is where it’s at. Hooray for us! But a recent Wall Street Journalarticle reminded me that the real strength of a business model comes from having more than one thought about how the intellectual property you’re creating can make money. …

Check out the rest of Jim’s post: Live Rules! (But Don’t Get Cocky).

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