#MondayMotivation: Leverage Your Larger Partners

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Small Organizations Need Mobile, Too.

Smaller organizations sometimes delay or skip important innovations because they’re small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what’s necessary, but often decide not to take steps to match that change on the grounds that resources are limited.

The mobile experience is a current example. Some smaller organizations have decided to skimp here. It’s an understandable mistake, but it’s still a mistake.

With just a few exceptions, organizations should all choose mobile over desktop (if you have to choose). It’s the platform of our time.

When I first worked in the online space, it was early days. Some people were skeptical that the internet was going to be a ‘thing’ for the long run. Competing for the award for Wrongest Statement Ever, the President of ABC Multimedia Group once said the internet was the “CB Radio of the 90s.”

It wasn’t, but for years after his boneheaded comment, some organizations stayed off the internet for the exact same reasons that some haven’t fully adopted mobile at this late date. …

Check out the rest of Jim’s post: Small Organizations Need Mobile, Too.

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