#MondayMotivation: It’s About the People That Make It Matter in the First Place

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember: It’s Not About You.

Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you.

If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment organization with their money and their passion, you’ve simply got to understand what’s important about what you do is not you, but them.

It’s counterintuitive in a way. It’s all about the thing on stage or on the field, right? The person or show or team in the spotlight? The giant poster that hangs in the lobby or outside the stadium? The star quarterback, the famous actor, the rock star? Isn’t that what it’s about?


All those fabulous characters are like trees falling in a forest. Their power comes entirely from the people who care about what those fabulous characters do. The people are like the battery pack for the otherwise empty shell of your organization and its content. It gives you all the power you have, and it has to be recharged frequently. …

Check out the rest of Jim’s post: Remember: It’s Not About You.

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