#MondayMotivation: Hard to Use — That’s Where We Live

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Does Our Industry Make It Harder to Buy Tickets on Purpose?

Here’s the thing about live entertainment: It’s inconvenient.

Photo Credit: Ronda Darby via Unsplash

It’s just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn’t get to choose. That may sound stupid and obvious, but that’s only because it IS obvious. The trouble is, when looking the same obvious thing square in the face every day for long enough, you stop seeing it. Like the park rangers at Mount Rushmore. Giant marble heads? What giant marble heads?

That’s just like us in the live entertainment and ticketing business. We’re up to our earlobes in the fact that getting hundreds or thousands of people into a building at 8:00pm on a Wednesday is hard that we forget that it’s even more of a hassle for the person who is paying to go there.

By contrast, a few weeks ago, I saw a guy rollerblading down Lake Avenue in Pasadena, right in front of the Goldstar office. But he wasn’t just rollerblading. This guy was absolutely shredding the sidewalk. He was dressed like he was in a roller disco movie, purple sequins and star-shaped shades, and sailing through the crowd.

Backward.

Through a crosswalk at a busy intersection.

But you know what else he was doing besides living his best life?

Flipping through Instagram on his phone. I kid you not, he was fully browsing the latest from the people he follows on Instagram WHILE rollerblading backward THROUGH a crosswalk. (And wearing those sunglasses.)

There’s a lesson in this besides you could be really, really cool and an awesome rollerblader and not value your life. True, but not the point I’m making. …

Check out the rest of Jim’s post: Does Our Industry Make It Harder to Buy Tickets on Purpose?

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