#MondayMotivation: Dynamic and Variable Pricing, Explained

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Variable Versus Dynamic Pricing.

Do you have one of those friends who can’t resist correcting people on the proper use of “who” versus “whom”?  Perhaps you don’t because you are that person. Regardless, you’re all welcome here.

Personally, I let the who/whom thing go because I’ve never misunderstood anything said to me because of it.

Other frequently mistaken words though aren’t as harmless. They have the potential to get you all mixed up, crazy, and worse still, losing out on money from ticket sales.

So we’re going to spend just a few minutes making sure we all understand the difference between dynamic pricing and variable pricing. If you’re a marketing professional in the live entertainment business, it’s not OK to use these interchangeably, and you really don’t want to be hanging with your colleagues at some fancy ticketing party or convocation and not know what they mean. So here goes: …

Check out the rest of Jim’s post: Variable Versus Dynamic Pricing.

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