#MondayMotivation: Be Everywhere Live Entertainment Fans Are

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Be Where the People Are (And the People Are on Mobile).

Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books — required people to go to the products, instead of the other way around.

Of course, the internet changed all that, and made it easy to get just about anything from home. And now, thanks to smart phones, you can get anything anywhere and any time you want.

So what does that mean for those of us who sell things? It means we can’t rely on people to come to us. We’ve got to come to them — and that means going mobile. …

Check out the rest of Jim’s post: Be Where the People Are (And the People Are on Mobile).

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