#MondayMotivation: Attention Is a Valuable Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I’ll Never Say Again …

Photo Credit: Helloquence via Unsplash

Here’s one thing I’ve learned in my time working with live entertainment marketers and venues.

Never say “algorithm.”

It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones and laptops and enjoy being able to watch unboxing videos and correct people when they say “your” instead of “you’re,” we are firmly in the Era of the Nerd.

And to me, that’s a good thing! Brainpower does a lot for us on a daily basis, including when it comes to getting more people excited about going out to see your shows.

Way, way back in 2004, Goldstar started using advanced math to try to figure out what our members wanted to see and potentially buy. We’d come up on an interesting problem: so many events that we didn’t know how to select them or order them. We looked around to see what others were doing, which included listing newest events first (logical) and, believe it or not, alphabetical order!

Alphabetical order? We guessed there was a better way to do it

Check out the rest of Jim’s post: The One Word I’ll Never Say Again …

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