#MondayMotivation: The Fans Are What It’s All About
Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember the Fan Even Before You Forget.
Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers.
In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting, but incredibly popular energy drink. Among the many, many other successful branding platforms that the company has established, they bought this team in 2006. As corporate names go, “Red Bulls” isn’t a bad one for a soccer team, and the team has done well.
For the most part, this is a happy story, but there’s one little hitch. Before the team was the Red Bulls, it was the New York Metrostars. The minute the new corporate overlords took over, the old name and branding were “summarily discarded,” according to this nice write-up on the topic at Gothamist. In the world of pure logic in which corporations can sometimes think, this makes a lot of sense. Consistency of brand is important. But, since the team had already existed for 10 years, it was going to take some work to make the new name and identity stick.
And here’s the hitch: In the sorry old world where we all actually live, people have things called “feelings” and “memories.” For some of the supporters — the oldest and most loyal, no less — the pre-Red Bulls years were still present. Some of them, while supporting the new team, did little things to remind the world that they still remembered. They sang the old songs. They created banners that used some of the old imagery. They weren’t angry, but they remembered. …
Check out the rest of Jim’s post: Remember the Fan Even Before You Forget.
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