Marketing Resolutions You’ll Want to Make in 2016

Have you made your New Year’s resolutions yet? Aside from the usual “eat healthier” and “get in shape,” which for most of us barely last until February, there are a few marketing resolutions that you’ll definitely want to make — and are a lot easier to keep than a ban on chocolate.

TopRankBlog put together 16 digital marketing resolutions for 2016. You can read the full list here, and check out a few of our favorites below:

“#1 – Optimize all of your content first for humans, and then for search engines. It’s important to always follow the best practices set forth by search engines while keeping the needs of your customers top of mind.

#2 – Create stunning visuals for social promotion. Data has found that social media posts with an accompanying visual are much more likely to receive engagement. As your customers are scanning their social platforms, catch their eye with some great visuals to accompany your content.

#3 – Create a stellar user experience. If a customer has a negative experience they will quickly find another source that better meets their needs.

The basics:

  • Create a mobile optimized website
  • Understand what types of devices your audience uses most
  • Develop scannable and easy to read content
  • Make it easy for visitors to complete calls to action

#4 – Take advantage of social tools. Make sure to use social media marketing tools that will help you keep a pulse on your online community to uncover additional opportunities for engagement. You can learn a great deal about your audience, their preferences and what types of content they interact with most.”

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