Marketing Quotables: Peter Drucker

• DATE: April 8, 2014
• POSTED BY: Sarah Carrillo
• CATEGORY: Marketing

Business and marketing consultant Peter Drucker, 1909-2005. Photo by Jeff McNeill

From time to time we like to share noteworthy marketing and entertainment quotes. Today’s comes from management consultant and author Peter Drucker, who wrote Concept of the Corporation and Post-Capitalist Society:

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker

If you’ve created a product that really does “sell itself” then all you need is for people to discover it.