Marketing Ideas to Spark Your Imagination for 2019
Major brands have major money, so it’s not surprising their marketing campaigns are good. But they can also give us all a little inspiration as we brainstorm new ideas for 2019.
Jonathan Lang of Entrepreneur shares his list of major brands with the most creative marketing ideas in 2018. Hopefully, these will spark your imagination for the new year.
We’ve picked three to share below, then read more here:
“IHOP — The International House of Burgers
When people heard that IHOP (The International House of Pancakes) changed their name to IHOB (The International House of Burgers), the internet went crazy.
In fact, the move may have been one of the biggest troll-jobs of 2018. Trolling aside, the campaign made a major impact and delivered exactly as they hoped. According to Food NewsFeed, the campaign produced more than 36 billion earned media impressions, influenced over 20,000 written stories and saw burger sales increase by 300 percent — which was the ultimate goal of the campaign.
Coca-Cola — BTS World Cup Partnership
In the past, Coca-Cola has had some great campaigns — some, for example, like the “Share a Coke” campaign, are re-launched every year.
This year, Coca-Cola took their influencer strategy international by teaming up with BTS, a Korean pop group, and one of the most popular bands in the world.
The company announced that the band would serve as their spokesmen for the FIFA World Cup in 2018. The partnership set the Korean pop world on fire and created a lot of international buzz — exactly what the company was after.
Nike — Dream Crazy
Since taking a knee several seasons ago, Colin Kaepernick has become a symbol of activism. In particular, opposition against the unfair treatment of minority communities. However, his movement has become the face of opposing upper management in the NFL.
That resulted in pure chaos when the controversial figure was made the face and voice of a Nike campaign. While the campaign received both praise and backlash, it has kept Nike on the tip of many consumer tongues — proof that controversy does indeed sell.”
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