Making Your Audience’s Experience Smell Better

Jessie Mueller in "Waitress" at the American Repertory Theater. Photo by : Jeremy Daniel

Jessie Mueller in “Waitress” at the American Repertory Theater. Photo by: Jeremy Daniel

Imagine walking into a theater and smelling a just-baked pie. That’s exactly what awaits audience members entering the lobby of the Brooks Atkinson Theatre to see the new Broadway musical Waitress.

According to Broadway World, there is an actual pie being warmed in a convection oven in the entryway of the theater.

It’s the perfect fit for a story about a waitress and expert pie maker — and a fresh idea which Jim touches on in his post, “The Audience Has Five Senses. Why Not Use Them All?

You can also buy pies in the theater lobby!

Are you using as many of your audience’s five senses as possible? Tell us about it on Twitter or Facebook.

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