Make Your Instagram Captions Pop — Here’s How
Sure, Instagram is all about the photos — but the photo captions matter, too. “
“• Front-load the important stuff: The maximum character count for an Instagram caption (2,200 characters) is basically a formality. But the important thing to note is that captions cut off in users’ feeds after three to four lines of text.
• Include a call-to-action: The best way to increase the shareability of your Instagram post and engage your followers is to have some sort of call-to-action in the captions of your photos. That means using action verbs to prompt people to do something, instead of just passively scrolling by. We found that verbs generate more shares on Twitter than nouns and adjectives — the same can be true for Instagram.
For example, you might say, “double-tap if you find this funny” or “share your story in the comments.”
Here are a few other action-based ideas to get you started:
Ask a question.
Encourage people to comment with their own experiences. You might be able to draw on these experiences to shape your Instagram strategy moving forward, or to come up with new content ideas. To increase engagement and delight your followers even more, respond to users’ answers to make it like a conversation.
H&M: “All you need for a weekend get-away. Where would you go?”
Invite people to tag their friends.
Encourage your followers to share your post with friends by inviting them to tag their friends. Here [is an example of a fun, clever way one brand has] asked followers to tag friends.
Frooti: “It’s scrabble day! Tag some friends you’d like to play with.”
• Meld your brand voice with Instagram’s lighthearted tone: Every social network has a different tone that works best. While serious, jargon-heavy copy may work well on LinkedIn, for example, that same copy won’t work as well on Instagram. The best Instagram posts tend to have a lighthearted, fun tone, showing off the more authentic, human, and personable side of brands.”