Live Entertainment’s Ahead of the Curve in the Meaning Economy
Blogger and branding expert Bernadette Jiwa shared an interesting idea over on her blog, The Story of Telling:
“In the 1950s and 60s when my parents were entering the workforce they created value by working with their hands in an Industrial Economy. Workers manufactured and moved things that would be consumed. In the era of the Information Economy, we began using our heads to produce value. We learned to use computers to design, code and connect. Today we’re seeing a powerful shift towards the building of the Meaning Economy where the brands and businesses that thrive are the ones that enable us to work with our hearts as well as our head and hands.”
We think it’s wonderful that brands and consumers care more about meaning and heart when it comes to what they buy, and the great news is the live events industry has always been in the “meaning economy.”
Live entertainment has always created value by enriching people’s lives, and the best live entertainment touches our hearts as well as our heads. Of course, that doesn’t necessarily mean it’s easier to market live events vs. other products, but it’s a nice feeling to know we’re ahead of the curve of where the economy is going.