Join Our Expert Chat on August 5: What Does the Future Hold for Fans?
That’s why we invited two incredible figures from the sports world to join our Expert Chat on Wednesday, August 5 at 3:00pm Eastern Time: LA Sparks President and COO Danita Johnson and SF Giants’ EVP Staci Slaughter. We’ll be talking about building and maintaining a fan base, even when those fans can’t come into the venue.
Goldstar CEO Jim McCarthy will also share the latest Return Readiness Score from our ongoing consumer survey from around the country.
More about our guests:
LA Sparks President and COO Danita Johnson is revolutionizing the women’s sports business model. In a landscape where women’s sports receives less than one percent of sports sponsorship dollars and less than four percent of sports media coverage, Danita has implemented an innovative approach to growing the WNBA’s marquee franchise.
Danita stepped into the role prior to the 2019 season and immediately painted a vision emphasizing growth in digital media, meaningful community platforms and establishing impactful corporate partnerships. Simultaneously, Danita prioritized building strong organizational structure and staff development, unifying her team around the Sparks mission statement, #LeadTheCharge.
In her first season as President, Danita’s strategy culminated in the Sparks winning the 2019 WNBA Business Franchise of the Year Award, laying a blueprint for increasing equity in women’s sports and thriving in a traditionally male-dominated industry.
Danita got her start in sports management with the Fayetville Patriots, the first NBA G League team where she helped launch the Bakersfield Jam and later the Tulsa Shock of the WNBA. She’s also worked for the Los Angeles Clippers, Washington Mystics, Phoenix Mercury and Phoenix Suns. With over 15 years of experience, Danita is one of the only high-level sports executives to serve in management roles in the WNBA, NBA and NBA G League.
Danita has combined powerful private and public partnerships, increased media coverage and social media engagement, and unique community initiatives to drive sponsorship revenue and ticket sales. Both her personal story and approach to sports business is ground-establishing not just for women’s sports teams, but for any organization trying to grow in a competitive market. Outside the WNBA, Danita sits on the board of the Share Winter Foundation, is a member of Delta Sigma Theta Sorority Inc., and is a WISE Within Mentor. She has a passion for travel, cooking and mentoring young professionals. Danita hails from Fayetteville, North Carolina and attended Western Carolina University where she earned her degree in Sports Management.
Staci Slaughter serves as Executive Vice President, Communications and Senior Advisor to the CEO for the San Francisco Giants, one of the nation’s premier sports and entertainment franchises. She joined the team in 1996 and oversees brand image, messaging, media relations, communications strategy and crisis management. Staci is also responsible for the Giants’ charitable endeavors. Under her leadership, the Giants were named the 2016 Sports Humanitarian Team of the Year by ESPN.
Staci is involved in all aspects of the organization’s operations, including baseball operations, customer acquisition and retention, media and broadcasting, consumer marketing and content development on traditional and digital media channels and real estate development. Staci played an instrumental role in the construction and development of AT&T Park.
As senior advisor to the CEO, Staci serves as the chief of staff to Giants CEO Larry Baer, advising him on organizational management, baseball and business operations and communications strategy.
In 2012, Staci received Major League Baseball’s Robert O. Fishel Award for ethics, professionalism and humanitarianism and was named a Sports Business Journal Game Changer. In 2017, Staci received a Most Influential Women in Business award from the SF Business Times and was named a Sports Business Journal Power Player.