It’s Not Too Early to Start Your Holiday Marketing
October is just around the corner — which means it’s time to launch your holiday marketing campaigns, if you haven’t already.
Why? Because people people start their holiday shopping early.
According to recent research from AdRoll, “Over 40% of US consumers plan to begin their holiday shopping before November, and a solid 20% plan to start before October even begins.”
Also, as MarketingProfs highlights from the same report: “Although more than 40% of US consumers begin holiday shopping before November, the average cost per click (CPC) for online ads is still 12% lower in October compared with November and December.”
The infographic below shares AdRoll’s findings on mobile marketing as well as Instagram and Facebook advertising:
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