Is Your ‘About Us’ Page Awesome?

• DATE: August 3, 2015
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

Your ‘About Us’ page should share your company’s unique identity with the world. It’s one of the most important pages on your website, according to HubSpot Blogs‘ Lindsay Kolowich, and also one of the most commonly overlooked pages.

Kolowich highlights 12 companies with awesome ‘About Us’ pages. Read her top 12 with explanations of why each site rocks here.

We’ve picked a few to highlight below — but first take a look at Jim’s post, 3 Ways to Build a Brand People Will Remember, where he explains how branding is about identity and offers three abstract steps to building a brand.

1. Grove Labs — Why the ‘About Us’ Page Rocks: It shows and tells.

One minute of video is worth 1.8 million words, according to Forrester Research’s Dr. James McQuivey. Want to tell your story in a quick, digestible, and engaging way? Tell it through video.

2. FortyOneTwenty — Why the ‘About Us’ Page Rocks: It lets customers do the talking.

Would you rather trust a company talking about how awesome it is or a colleague raving about the company’s work? I’d bet a lot of money you’d prefer the latter — that colleague is more likely to be unbiased and give you a realistic understanding of what the company is like. Including customer testimonials on your ‘About Us’ can give prospects and leads a more down-to-earth view of your company.

3. Marie Catribs — Why the ‘About Us’ Page Rocks: It’s unexpected.

Let’s face it: ‘About Us’ pages aren’t usually the most riveting pages on a company’s website. In fact, most companies kind of make theirs look like an afterthought. But even if you don’t have budget for juicy graphics or video or parallax scrolling, there are other ways to make your ‘About Us’ page unexpected just with the copy.

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