Is Opera Failing to Do the Math?

Following in the footsteps of the New York City Opera and Opera Pacific in Orange County, the San Diego Opera will be calling it quits at the end of the 2014 season.

Ian Campbell, the company’s general director, told the Los Angeles Times that ticket sales had been declining as well as donations, primarily because of death and the economic downturn.

A follow-up piece by the Los Angeles Times expressed surprise (and a little outrage) at the closing, using San Diego’s thriving music scene, including the La Jolla Symphony and SummerFest in La Jolla, as an example of why the opera company should have been able to not only survive, but flourish.

Does the San Diego Opera have to close? Could a closer watch on the numbers and creative marketing efforts have saved the institution? Weigh in with your opinion below.

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