Is Apple Handoff the Answer to the Mobile Conversion Challenge?
Everyone in e-commerce faces the challenge of mobile conversation — getting those people who shop on mobile devices to buy from mobile devices. Right now, industry average puts mobile usage at around 50%, while mobile purchases lag behind at only 15-20% of overall sales. Goldstar users are big on mobile, so our stats surpass the industry average, with 67% mobile usage and 36% sales — but there’s still that gap to be bridged.
That’s where Apple Handoff comes in. We’re using Handoff to connect the mobile and desktop experience, creating a seamless transition that makes it easy to pick up where you left off in the app, and finish your purchase quickly on the desktop — or vice versa. This blending of the two experiences ensures no sales are lost as a person switches between devices (which, as the data shows, they like to do).
Apple Handoff requires iOS 8 and OS X Yosemite. It’s easy to set up, and once you do, it works like magic all on its own. If you don’t know how it works or haven’t seen it in action, check out our video for a quick walk-through: