Interest in Outdoor Hockey Continues to Build
My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?)
The Winter Classic sold over 105,000 tickets in freezing cold Michigan. It was a record, and again demonstrates the robustness of this concept.
The lesson? Take a show or event, shake it up using a different setting or framing (especially one that has inherent appeal), and the change in results can be remarkable.