Instagram: Your Questions Answered

For every social media platform, we’ve all wondered if our posts are actually being read. Or, is there really a best time to post?

Clifford Chi has created a cheat sheet for Instagram — based on customer data from Sprout Social — to answer all of your questions.

For instance, the best day to post is Thursday and the worst days are Sunday and Monday.

Chi writes: “Here are some more insights about optimal post timing:

  • Posting at 5:00 AM CDT from Tuesday to Friday generates some of the highest engagement — people usually check their phones right when they wake up.
  • Posting from 11:00 AM to 3:00 PM CDT during the weekdays also generates a lot of engagement — people usually check their phones during lunch or when they start to run out of mental energy toward the end of the work day.
  • If you want to post on the weekends, post on Saturday around 11:00 AM CDT when people eat brunch or hang out with their friends.”

Read more about the best time to post on Instagram in 2018.

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