Insta Novels Are an Insta Hit

• DATE: June 20, 2019
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels.

Now Adweek reports that these Insta Novels grew the library’s followers 75%.

David Griner writes: “The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day?

But the New York Public Library pulled it off…”

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