In Case You Missed It
Each week we’ll share a collection of articles we think are well worth reading. And now, in case you missed them …
• The Milwaukee Symphony Orchestra successfully completed its $5 million emergency fundraising drive. Find out the breakdown of how they got it and their next steps for fiscal health.
• The Canadian Museum of History, formerly the Museum of Civilization and Canada’s largest, most-visited museum, is launching a fundraising campaign, but it has set the bar very low for donations — just $10,000 to be raised over each of the next two years. Read about why they chose the low targets for individual donations and what they know they have to do to attract more donors.
• This New York Times article discusses how orchestras and opera companies “are increasingly making forays into web streaming, taking one of Western culture’s most traditional live art forms out of theaters and concert halls and putting it onto small screens.” We’ve discussed this before: Obscurity, not availability, is the enemy!