In Case You Missed It

6a00d83451b31569e201a511d0fa9b970c-800wiEach week we gather up stories that are worth a read. And now, in case you missed them …

  • Is your marketing sharing your story? The experts over at KISSmetrics explain why it’s a must for brands, even (or especially) live entertainment brands.
  •  Sure, it’s the name of this blog but is “selling out” what you should really be striving for? Goldstar CEO Jim McCarthy explains why that’s not necessarily how you should measure your success.
  • Can the “little guys” learn anything from the way Broadway plays are marketed? Most definitely. Seth Godin points out three very good lessons we can all take away from Broadway.
  • Is opera in crisis mode? Or is it actually growing? Mark Swed at the Los Angeles Times dives into the issues facing opera today.
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