Improve Your Reach on Social Media

We’d all like our social media content to reach more people. MarketingProfs offers a handful of tips and tactics that can help you get your content found. We’ve started you off with one idea below, and then read them all here:

© 2009  Andez Mitchell, used under a Creative Commons Attribution-NonCommercial-ShareAlike license.

© 2009
Andez Mitchell, used under a Creative Commons Attribution-NonCommercial-ShareAlike license.

” • Curiosity, Surprise, Excitement… What You Are Going For

What people find really interesting, amazing, curious, or exciting … they tend to share. How that informs and drives the content you write depends on your target audience. If you know your audience well, you know what will pique their curiosity or what will excite them. Beyond that, there are general emotions that people experience as they read.

And here’s the thing about those emotional reactions: People tend to read content that brings out all emotions, positive and negative, but they tend to share content that is positive.

People also have uncertainties. If you can clear up an uncertainty for them by sharing something informative, you are a bit of a “hero.”

Here are some suggestions for appealing to emotions in titles and content.

Put Some “Emotional Triggers” in Your Titles

You know how important titles are to engaging and attracting readers. You want them “catchy,” but you also want to use them to trigger some emotions. Think about these two title examples:

  • 8 Strategies for Increasing Shares on Social Media
  • How I Increased Social Shares of My Content 204% in 5 Months

The second one triggers emotions of curiosity, interest, excitement, an awe — and it will be read.

There are some great title generator tools available, and many are free. You simply enter your topic and get a long list of title ideas. With some tools, you may also enter the type of title you want — serious, shocking, humorous, emotional, etc.

Trigger Words

There are emotional triggers that you can place in your content as well, by using specific words and phrases; “your competition,” for example, is a big trigger phrase.”

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