Imagine what Happens to Sales If Ticket Buyers Feel Unsafe
Demand for live entertainment ticket sales have stood the test of time, and that’s a good thing. But if there’s one thing that can change that demand level fast, it would be the perception that going to a show is unsafe.
Live entertainment is already inconvenient and expensive compared to other forms of entertainment. Add “unsafe” and in the long term, that’s too many strikes. People will go home for good.
Fortunately, as a rule, shows are very safe, but the publication of new safety guidelines for outdoor events is a reminder that safety, like cleanliness, convenience and service, are part of the value proposition for customers, too. Just the slightest hint that a show or venue could be unsafe is like a tiny little virus that could quickly grow out of control and keep people home.
Most people have heard the story of Van Halen’s contractual insistence on having only brown M&M’s backstage, and I’m told this is (or was) true. It’s seen as evidence of petty and spoiled rock stars making absurd demands. It turns out that’s not it at all. It’s buried in the contract without having any attention called to it, and if M&M’s other than brown show up, the band knows that the contract hasn’t been read and followed carefully. Since their lives are potentially on the line (as are those of the customers, as the tragic Sugarland event that led to these guidelines demonstrates), this matters a lot. A green M&M could be an early warning of something much more dangerous.
Homepage Photo Credit: “Crowd,” © 2007 Matt Tillett, used under a Creative Commons Attribution license.