HP Strikes Gold: Selfies as Mementos
We all hope our patrons leave our productions and venues with good memories and maybe even a few good mementos. Well, HP scored big in these areas with millennials at this year’s Panorama music festival in New York. According to Cherlynn Low at Engadget:
“HP did two things right at the event this year. It gave people mementos — whether it was a free bandana or a cool selfie video — that they could share or take home from the festival. It also offered engaging experiences that managed to avoid coming off as aggressive PR stunts.”
Have you thought about how your fans can take their experience home with them?