How to Use Pinterest (Creatively) in Your Marketing Plan

With over 70 million users, Pinterest is an incredible place to market your business, reports HubSpot in its recent article, “12 Pinnable Pinterest Pins That Teach You How to Use Pinterest.”

According to author Kathryn Wheeler, “Pinterest’s brilliant user experience makes it so simple to browse through photos and bookmark products, gift ideas, or articles (and much more) that you want to come back to later.”

But where do you begin when creating a marketing strategy for Pinterest? We’ve selected to highlight a few of Wheeler’s pinnable Pinterest pins below, but you should check out all 12 of her pinnable tips and tricks.

• Determine What Pins You Should be Pinning (to Get the Most Engagement): It is critical to know your target audience. Understanding your audience and tweaking your pins to reflect their wants and needs will be a helping hand in amplifying your pins’ success. Pin content that is related to your business or industry. For more information, click here.

• Optimize Your Pinterest Profile: This detailed checklist shows you exactly what your boards, pins and profile need to have to best optimize your Pinterest account. For more information, click here.

• Have Unique Ways of Promoting Your Business: With millions of users pinning daily, the home feed of Pinterest users are continuously changing, and your pins are moving farther and farther down the page. In order to ensure that your content gets shared, you have to get crafty. Use bright colors, feature your followers or hold a sweepstakes – there are many ways to promote your business creatively. For more information, click here.

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