How to Use Facebook Live to Sell Tickets

Live video can be a great way to get people excited about your event, share news from your organization or show behind-the-scenes secrets from the cast and crew.

continue-go-liveThere are a few options for live streaming, but one of the easiest is Facebook Live. If you’re new to it, HubSpot has put together a comprehensive guide to using the tool. You can click here for the full article to see how to get started and check out some of their best tips below:

“1) Test out live video using the “Only Me” privacy setting.

If you want to mess around with live broadcasting without actually sharing it with anyone else, you can change the privacy setting so you’re the only one who can see it — just like with any other Facebook post.

2) Keep reintroducing yourself.

When you first start the video, take a minute to introduce yourself and what the video’s about. But keep in mind that when you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers. As people find your video on their News Feeds, they’ll join in — but that means you’ll want to reintroduce yourself a second, third, and even a fourth time to catch people up.

3) Have someone else watching and responding to comments on from a desktop computer.

When you’re the one holding the camera for a Facebook Live video, it’s really hard to see the comments popping up on the mobile screen. If the comments are coming in fast, it’s especially easy to lose sight of them as they disappear below the fold. Plus, you’re probably occupied by recording and entertaining viewers.

Because of this, it’s always a good idea to have an additional person logged in to the primary account to monitor the comments on a desktop computer. That way, they can take care of responding so the person recording the video can concentrate on creating a great experience.

4) Broadcast for at least 10 minutes.

As soon as you begin recording your live video, you’ll start slowly but surely showing up in people’s News Feeds. The longer you broadcast — especially as Likes, comments, and shares start coming in — the more likely people are to discover your video and share it with their friends.

Because timing is such an important factor for engagement in these live videos, we recommend that you go live for at least 10 minutes, although you can stay live for up to 90 minutes for a given video.”

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