How to Use Criticism to Your Advantage

Criticism happens. Bad reviews, too. We’ve written about why bad reviews can be good for business and when bad reviews turn into a win. Now Inc. points out three instances when celebrities (Prince, Beyoncé and Drake) “one-uped critics — and made money in the process.”

Beyoncé is selling "Boycott Beyoncé" T-shirts on tour.

Beyoncé is selling “Boycott Beyoncé” T-shirts on tour.

In each instance, the superstar took an incident which could have been damaging to their career and used it in a way that helped them make more money.

It’s a good lesson learned (actually, the article shares three lessons). Instead of addressing the situation when it happens, or replying directly to your critic(s), it might be best to wait for an opportunity when you can use the criticism to your advantage.

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