How to Market Your Shows on a Shoestring Budget
Are you trying to work some marketing magic with a minuscule budget? It’s certainly a challenge, but to help you out the folks at Entrepreneur put together 20 ideas to market on a small budget. We’ve pulled out several that work especially well for live entertainment below, but click here to see all 20.
Create a Google My Business account.
If you want your business to show up in local search, a Google My Business account is a necessity. This will make sure your business is not only visible on search, but on Google Maps and Google+ as well.
Co-sponsor a contest.
Contact a complementary business in your niche and suggest hosting a contest together. This can be a great way to cross-promote your businesses.
Create a free Yelp listing.
If you are a local business, consider adding your business to Yelp. It’s free and can be a great way to increase your visibility in the search engines.
Take advantage of Facebook’s and Google’s free ad credits.
Facebook and Google are always giving away free ad credit vouchers. When you are signing up for services like web hosting or AdWords, take advantage of the free vouchers they offer and take PPC advertising for a test drive.
Post amazing content on your blog.
Your blog will be the foundation of all your other marketing efforts. It is where you direct visitors, nurture relationships and capture leads. Be sure to regularly post content that meets the needs and interests of your audience.