How to Keep People Talking Long After Your Show

Live entertainment certainly has its fair share of challenges. You’ve got to create a compelling show, market it to your audience, deliver an incredible experience while audiences are there and then (ideally) keep them talking about your show long after it’s over.

A haunted house in Ontario, Canada has found one way to keep audiences talking — and it’s an idea that other live events might want to steal.

It’s a simple concept: They take photos of visitors during one of the scarier parts of the haunted house and post the photos on their website. The hilarious results make for a fun story for the visitors and also get new people talking about visiting the house themselves.

Buzzfeed recently ran a roundup of these photos that’s gained a lot of attention. Could your organization do something that’s similarly “Buzzfeed worthy”?


Read more:

Got a comment or question? Join the conversation on Twitter or Facebook.

Sign Up for Emails