How to Keep People Talking Long After Your Show

• DATE: October 23, 2015
• POSTED BY: Sarah Carrillo
• CATEGORY: Marketing

Live entertainment certainly has its fair share of challenges. You’ve got to create a compelling show, market it to your audience, deliver an incredible experience while audiences are there and then (ideally) keep them talking about your show long after it’s over.

A haunted house in Ontario, Canada has found one way to keep audiences talking — and it’s an idea that other live events might want to steal.

It’s a simple concept: They take photos of visitors during one of the scarier parts of the haunted house and post the photos on their website. The hilarious results make for a fun story for the visitors and also get new people talking about visiting the house themselves.

Buzzfeed recently ran a roundup of these photos that’s gained a lot of attention. Could your organization do something that’s similarly “Buzzfeed worthy”?

Read more:

• Live Rules! (But Don’t Get Cocky)
• The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It’s a Good Thing)
• The Single Best Guarantee of Ongoing Sales Success

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