How to Keep People From Leaving Your Website

If you’re wondering why people are coming to your website but not sticking around, HubSpot Blogs has assembled a list of reasons why people may be leaving your site. And if people leave your site too soon, it’s harder to convert them into leads and customers.

We’ve picked out a few reasons to highlight below, then head over to HubSpot Blogs to read the entire article.

"Man in cafe working at laptop while wearing Voyager Legend UC," © 2012 plantronicsgermany, used under a Creative Commons Attribution-NoDerivatives license.

“Man in cafe working at laptop while wearing Voyager Legend UC,” © 2012 plantronicsgermany, used under a Creative Commons Attribution-NoDerivatives license.

1. Your content is difficult to read: On a related note, consider that design isn’t just about colors, images and graphics. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. If it can’t be easily read, it’s simply not going to convert very well.

2. Your site relies on outdated plugins: If you’ve got your site’s sales content buried in Flash files, you’re going to be left waiting a long time for users who have neither the time nor the inclination to install updated versions of this outdated plugin. Even YouTube has dropped the Flash object embeds in favor of the more modern HTML5 video player.

3. The videos on your site auto-play: Today’s digital-savvy customers prefer to choose how and when they consume online content. Blasting at them without their consent is a quick way to drive potential customers from your website — without a purchase.

4. You never give a call-to-action: While this might seem like a no-brainer, research by Small Business Trends suggests that 80% of small B2B business websites lacked a call-to-action as recently as 2013. They weren’t losing out on sales because their calls-to-action were poorly written. They missed out because they simply failed to ask for the sale.

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