How to Avoid Big Mistakes With Ticket Sales Marketing

"Ticket Office USJ," © 2006 pelican, used under a Creative Commons Attribution-ShareAlike license.

“Ticket Office USJ,” © 2006 pelican, used under a Creative Commons Attribution-ShareAlike license.

Lately, we’ve been talking a lot about ticket sales marketing and the importance of knowing when to kill a program that’s just not working. To help you evaluate whether a marketing program is successful — or if it needs cancelling — we’ve put together four posts that’ll walk you through the process. Take a look:

First, a reality check: If a marketing campaign is working, then you should be able to see the results pretty clearly.

But, how do you know if a marketing program is working? By asking “My Dear Aunt Sally,” aka sitting down to do the math. It’s easier than you think, promise.

You’ve done the math, and now it’s time for some tough love. If a campaign isn’t working, you’ve got to cut it without pity. We’ve got some tips to make wielding the ax a little bit easier.

Finally, if you don’t specifically see an increase in Revenue Per Seat, there’s no connection. Don’t doubt the data: Cancel the program.

 

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