How to Avoid Big Mistakes With Ticket Sales Marketing

• DATE: April 1, 2014
• POSTED BY: Sarah Carrillo
• CATEGORY: Marketing

“Ticket Office USJ,” © 2006 pelican, used under a Creative Commons Attribution-ShareAlike license.

Lately, we’ve been talking a lot about ticket sales marketing and the importance of knowing when to kill a program that’s just not working. To help you evaluate whether a marketing program is successful — or if it needs cancelling — we’ve put together four posts that’ll walk you through the process. Take a look:

• First, a reality check: If a marketing campaign is working, then you should be able to see the results pretty clearly.

• But, how do you know if a marketing program is working? By asking “My Dear Aunt Sally,” aka sitting down to do the math. It’s easier than you think, promise.

• You’ve done the math, and now it’s time for some tough love. If a campaign isn’t working, you’ve got to cut it without pity. We’ve got some tips to make wielding the ax a little bit easier.

• Finally, if you don’t specifically see an increase in Revenue Per Seat, there’s no connection. Don’t doubt the data: Cancel the program.