How to Appeal to Unconventional Audiences
It’s called the “Amazin’ Mets Pass,” and it’s a Netflix-style subscription deal that “allows fans to buy standing-room tickets to regular season home games for $39 a month,” reports Olivia Perreault for TicketNews.
According to Chris Zaber, New York Mets Senior Vice President of Ticket Sales, the pass targets millennials and unconventional audiences.
Perreault describes how it works: The subscription is app-based. After signing up for the subscription, fans can download mobile tickets to 78 games throughout the season — and scan their mobile tickets at the gate.
She adds that the new deal follows the ongoing subscription-based trend over the past few years; just like Netflix, Hulu, Spotify, or Apple Music, the Amazin’ Mets Pass will renew each month.