How to Allow “True Fans” to Buy Tickets First
In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at least you got one. I never had to do this myself, but I certainly Tom Sawyer-ed a couple of my friends in high school into doing it for me.
Today, of course, this doesn’t happen, and you can always buy a ticket for any concert. It just might cost you more than you make in a week. It might cost you more than you can afford, however much you may love the band.
Some people see this as a real loss. “True” fans used to get rewarded for their willingness to suffer to get tickets, but now all you need is money. This gives the edge to the casual fan who works at an investment bank and fills his dog’s water bowl with Perrier.
But, at last, technology has provided a potential solution! Just use a machine like the one in this video. In the video, people are at an art “auction,” but the stakes aren’t money. Instead, people who love the art most get to take it home.
So, for my friends at Ticketmaster, Tickets.com and other places where they manage on-sales, I have an idea for you: Make potential ticket buyers watch a video or recording of a band a few days ahead of time, while having their vitals monitored by some equipment. Depending on how passionately the person “feels” about the band, assign them a place in the queue to buy. Meanwhile, gather important information you can use later for marketing.
Sure, there will be some kinks to work out, but on the plus side, you can drop captchas and all the other annoying stuff you have to do right now to keep brokers and their armies of drones from buying all your tickets.
Just cut me in when you figure it out.
I’m only half-kidding.
* ”Record store” is an archaic concept meaning “a physical building housing and selling vinyl discs, which had been encoded with audio recordings.”