How Theaters Can Use Instagram’s New Stories Feature

Instagram recently launched its new “Stories” feature (similar to Snapchat’s). What does it mean for theaters and other live entertainment groups promoting shows on the social media platform? Well, for starters it’s a new way to share show details, behind-the-scenes fun and more in a cohesive story. It can also be a great way to do short-term promotions or other campaigns to sell tickets.

To learn more about how to use the new feature, check out these tips from Buffer:

How to Create a Story

“To create a story on Instagram, you have to tap a new “+” icon at the top left-hand corner of the screen, or you can reveal the story camera by simply swiping left.

Once the story camera is open you can take a photo or record a video, just as you would normally on Instagram. After you’ve recorded your video or taken a photo, you can use a range of filters and also add text and drawings to your content.

Once your story is posted you can also view some basic analytics, showing you how many times each post in your story has been viewed and who has viewed it. When watching your own story, swipe up to check out this data and who’s seen each photo and video.

You can also choose to feature a particular part of your story by posting it on your profile so it will appear within the feed. To do this, tap the upload button.

Pro-Tip: How to Add Content from Your Camera Roll

There’s a cool Instagram stories feature that allows you to upload content created within the last 24hrs from your smartphone camera roll. Do to this, simply swipe downwards on the stories camera, and you’ll see the latest content from your camera roll appear at the top of your screen. From here, simply select the content you’d like to add to your story.” Click here for more Instagram Stories tips from Buffer.

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