How Theaters Can Use Display Ads to Sell Tickets
- DATE: July 14, 2016
- POSTED BY: Sarah Carrillo
- CATEGORY: Advertising
Dipping a toe into the display ad waters? If you are going this route to sell tickets, it’s crucial that you set your ads up for success.
To help, check out this guide from Small Business Trends. They outline a “advertising 101” guide for beginners. Here are a few of our favorite tips:
“Keep It Simple
Bannersnack’s collection of the best examples of display advertising all feature simple designs that harness the power of brand elements (like logo and colors) to build trust with viewers and drive clicks. Great ads speak to users. The harness the power of empathy to understand the target audience, what makes them tick, and what elements they respond to. The Apple Music ads are the perfect example of simple design that harnesses brand recognition and trust with a clear call-to-action message. Apple has already created plenty of buzz around Apple Music. There’s no need to explain how the service works. Here, a simple “Available Now” CTA works best to drive conversions.
Create a Sense of Urgency
Today’s savvy Millennials are used to display ad retargeting with multiple offers. To drive click-throughs, you need to create a sense of urgency with your ads without sounding like spam. Adobe’s display ads for Creative Suite are the perfect examples. The ads use compelling visuals to draw on what Adobe is already best known for – amazing photographs via Photoshop – and then add simple CTAs with limited time offers. The blue “Join Now” or “Get Started” buttons visually contrast with the darker backgrounds, subtly drawing attention to the CTA without being in your face about it.”
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