How Selling Tickets for 65 Cents Helps This Theater

That’s right. Arts Professional reports that the Citizens Theatre in Glasgow sells tickets for as little as 50p.

Dominic Hill, artistic director of Citizens Theatre, writes: “A hundred 50p tickets are available for each production. Tickets are available the Saturday before opening night and must be purchased in person at the box office in cash. Tickets usually sell out within half an hour with many keen bargain hunters queuing from early in the morning.”

“It’s not just a way of diversifying audiences, it also brings to life the theatre’s history, and civic mission,” says Hill. “There’s nothing more fantastic than a full theatre. If we could increase the number of people coming to the Citz, and also people’s awareness of it, then those are two really good things to do.”

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