How Painting Became Live Entertainment (And What You Can Learn From It)

Image courtesy of Paint Nite.

Image Courtesy of Paint Nite

Typically, when you picture a girls’ night out, it involves a club, some dancing and, in an homage to Sex and the City, plenty of cosmopolitans.

However, two entrepreneurs had an idea to change up the typical girls’ night out by swapping the dancing at a club for painting in a bar or restaurant (but wisely kept the booze). Paint Nite works with local artists to run classes, where you learn how to re-create a famous painting and enjoy some quality time with your friends. The idea has proven wildly popular and become a $55 million business.

Inc.com writer Christine Lagorio-Chafkin recently interviewed the founders of Paint Nite about their success. You can read the full article here, and check out this quote from CEO Daniel Hermann about his first experience with the concept: “We both fell in love with it — and realized that there were some hidden gems in it — where people were actually doing something instead of just sitting there.”

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