How Instagram Can Help Your Email Newsletters [Infographic]
Are you on Instagram? As we’ve reported before, this social media channel has great engagement, people like and comment at a tremendous rate (far above Facebook and Twitter in most instances), and it has the attention of that all-important millennial age group. Turns out, it can also help your email newsletters catch people’s attention, too.
Curalate.com recently conducted research on the effectiveness of using Instagram images in other brand communications. They found that engagement and sales went up with certain brands when they added Instagram images (both from their own accounts and customers’) to their emails.