How Comedy Clubs and Theaters Can Get Started With Video

We’ve written before how beneficial video can be for promoting live entertainment, especially for theaters and comedy clubs (since there are talented people perfect for showing off on camera!). 

But if you’re not sure how to get started producing videos or live streams, check out this guide from MarketingProfs. In it, they outline the tools you need and helpful advice on what exactly is worthwhile to film. Here are a few of our favorite tips: 

Sure, a fancy camera is nice to have, but it isn't necessary. Photo credit: Seth Doyle via Unsplash.

Sure, a fancy camera is nice to have, but it isn’t necessary. Photo credit: Seth Doyle via Unsplash.

“The truth is, the only camera you need (at least to start with) is the one in your pocket: Smartphone cameras are of a high-enough quality that businesses do not have to look further to start producing video.”

“The truth about video production is that it doesn’t even really matter how expensive your camera is, or how good a videographer you are—because the editing is where the magic happens.

Whether you want to edit clip sizes, apply transitions, or add special effects or a soundtrack, you have plenty of free tools to choose from that will allow you to begin tinkering and creating amazing content:

  • Windows Movie Maker: If you have the Windows OS, then you already have at your fingertips one of the best and most popular video editing applications on the market. It is simple to use and gives you the tools you need to spruce up your video.
  • WeVideo: This is a Cloud-based video editing service with a pro version. The free version has some limitations, but it is still a useful editing program.
  • Lightworks: If you are looking for a little more power (or when you get a bit more advanced), Lightworks has a large set of features. The program has even been used in top Hollywood movies like Batman. Beware: This is likely not for the beginner videographer, and there is an extremely steep learning curve.”

“Before you even begin to think about what to film, you have to answer a few questions:

  • Who are the target audiences for this video? Get specific, from demographics (age, gender, etc.), to psychographics (interests, personality, lifestyles, etc,). You’d be surprised how doing this exercise will begin to inform at least the style of video you want to create. Your video to an audience of teenage boys will look a lot different from a video targeted to soccer moms.
  • What are you trying to achieve with this video? Video is not an appropriate medium for all of your content goals. If you are forcing the issue rather than letting video ideas come organically, then chances are you’re wasting your time. Figure out what you want the video content to achieve for your business, and then go from there.
  • Which platforms are you going to use? Are you sharing this on your blog and YouTube, or are you wanting to target your Instagram community? The answer will help narrow the scope of your video as well. If you choose Instagram or Vine, then you know that your video can be only a few seconds long, whereas if you are posting on YouTube, you can build a more comprehensive message.”

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